lead with purpose.

Authenticity, transparency and education are essential pillars to cultivating a trusting and loyal community. Designing, creating and writing with intention is at the core of my work. By offering a thoughtfully strategic approach to visually articulate your brand, I look to consciously produce cross-platform assets with the responsibility of the future in mind.

Discover more about my scope of work below…

 
 

01 — content creation.

Boutique Photography & Videography Production:

  • Creative and art direction

  • Mood board and deliverables for approval

  • Location recce or studio booking

  • Model scouting and booking

  • Sourcing of props for styling

  • Team run sheet and shot list 

  • Use of professional equipment and editing software

  • Post production (hi -res and web-res)  

 
 

02 — digital design.

Boutique Design Service:

  • Static paid ad asset design (1:1, 4:5, 9:16, 16:9)

  • Video paid ad creation (1:1, 4:5, 9:16, 16:9)

  • Organic static instagram stories and feed graphics

  • Organic motion instagram stories and reels

  • Website banner updates and page maintenance

 
 

03 — social media curation.

Designed to Educate, Inspire and Entertain:

  • Instagram feed curated fortnightly in advance

  • Caption copywriting for authentic engagement

  • Sourcing of User Generated Content

  • Highlight cover designs and bio update

  • Strategy and growth meetings

  • Images and copy is delivered via a document

    (scheduling not offered)

 
 

04 — email marketing.

Valuable and Strategic Campaigns:

  • Template design and set-up in klaviyo 

  • Weekly strategically designed campaigns 

  • Additional copywriting included 

  • Subject line and preview text

  • Scheduling

 
 

more design and digital.

  • E-commerce management (Shopify)

  • Packaging design

  • Branded marketing collateral

  • Editorial Writing